http://www.youtube.com/feature=player_embedded
"Why shouldn't men be just as upset when comments like that are broadcasted on public TV?" They should. Just because women are degraded more doesn't mean that men don't deserve the rights to their own feelings.
The ad was, from what I saw, made with good means but certainly has the potential to strike a chord in some people/most of society. Nowadays, things that touch on the topic of a genders pride can catch peoples attention and make them form strong opinions. "Is it done in good taste - with a little humour - or is it highly offensive?" I don't think it's one or the other, I think it is both or decided by each individual by themselves, for themselves. Speaking for myself, I find the people giving their feedback in the ad to be, at times, insensitive and rude but at other times, it was laughable. I don't really understand the point of this ad. "Can a truck make a man rugged?" I wouldn't know...I haven't talked to this "man" myself and I don't know him therefore I have no answer and a bunch of random people telling me their opinion isn't going to assist me in forming my own. The purpose of this commercial was pretty pointless to me.
Stereotyping in advertisements happens a lot just solely within the people playing specific parts/characters. Advertising is a business and you have to do certain things to get your point across, which I get, but when you are doing extra and pushing the line where the stereotypes became a targeted and negatively purposed thing, that's stupid. We all know of the extents society can take once enraged and it's just not a smart thing to test them.
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