Right now the majority of people using the internet are teenagers who like to spread news and talk about anything and everything. Things that go viral or funny news we hear of, we often resort to letting our friends know who'll let their other friends know and so on and so forth. YouTube subjects have become so popular mainly because of word of mouth. Most people have internet access and extra time on their hands and when you put those two together, you get people tweeting, blogging and facebook, re-posting/sharing videos they liked and it just keeps growing.
I find that videos gain popularity once a famous person or someone with a fanbase acts upon it/endorses it/does what Ellen Degeneres did in her video. It's not necessarily YouTube the site that attracts people to watch videos, it's the videos themselves. In this case it was an adorable surprisingly very talented 3 year-old girl dancing to Beyonce (very popular). Therefore people interested in a talent, beyonce, dancing and music all came together and watched this video because of it's content, creating views at the same time.
Some videos might get more hits than others for different reasons. Maybe it's because viewers have seen something like this already or it's not creative, it's boring, not amusing, not funny, not of interest, etc. Some videos may even gain or maintain gaining hits because of the YouTube channel it comes from. If the video was made by a famous YouTuber such as PrankVsPrank, they might continue gaining views because they're known to maintain good material that never ceases to amaze. In my YouTube watching experience, I've noticed that videos can go out of style just like clothes but so much faster because they've been over played or overdone. I've also noticed that videos that are well edited or show that work was put into it or are really horribly edited and funny gain lots of views just because that's what people like and the base of video views are mainly caused because of the world's interests.
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